Marketing Research: Methodologies and Digital Techniques - Phil Harris - Books - Sage Publications Ltd - 9781446299647 - March 1, 2026
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Marketing Research: Methodologies and Digital Techniques

Phil Harris

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Expected delivery Mar 9 - 12, 2026

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Marketing Research: Methodologies and Digital Techniques

This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released TBA
ISBN13 9781446299647
Publishers Sage Publications Ltd
Dimensions 500 g   (Weight (estimated))
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