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Strategic Copywriting: How to Create Effective Advertising Second edition
Edd Applegate
Strategic Copywriting: How to Create Effective Advertising Second edition
Edd Applegate
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
310 pages, 53 black & white illustrations, 16 tables
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 5, 2015 |
ISBN13 | 9781442244078 |
Publishers | Rowman & Littlefield |
Pages | 310 |
Dimensions | 264 × 187 × 23 mm · 774 g |
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