Winning in Emerging Markets: A Road Map for Strategy and Execution - Tarun Khanna - Books - Harvard Business Review Press - 9781422166956 - April 28, 2010
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Winning in Emerging Markets: A Road Map for Strategy and Execution

Tarun Khanna

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Winning in Emerging Markets: A Road Map for Strategy and Execution

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 28, 2010
ISBN13 9781422166956
Publishers Harvard Business Review Press
Pages 272
Dimensions 162 × 239 × 29 mm   ·   492 g
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