![Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean - Roberto Verganti - Books - Harvard Business Review Press - 9781422124826 - August 3, 2009](https://imusic.b-cdn.net/images/item/original/826/9781422124826.jpg?roberto-verganti-2009-design-driven-innovation-changing-the-rules-of-competition-by-radically-innovating-what-things-mean-hardcover-book&class=scaled&v=1404713175)
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Roberto Verganti
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
288 pages, Illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | August 3, 2009 |
ISBN13 | 9781422124826 |
Publishers | Harvard Business Review Press |
Pages | 288 |
Dimensions | 163 × 244 × 25 mm · 562 g |
Language | English |
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