Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price

Tells what to do when your company disappoints investors, gets slammed by financial analysts, or finds itself mired in lawsuits all of which have a negative effect not just on stock prices but on employee recruitment (who wants to work for a losing company?), and, consumer behavior (who wants to buy a major product of a failing firm?).