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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Dave Ulrich
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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
Dave Ulrich
Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.
288 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 13, 2007 |
| ISBN13 | 9781422110300 |
| Publishers | Harvard Business Review Press |
| Pages | 288 |
| Dimensions | 165 × 240 × 24 mm · 596 g |
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