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Marketing and Financial Management: New Economy - New Interfaces
David Walters
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Marketing and Financial Management: New Economy - New Interfaces
David Walters
The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
277 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 1, 2005 |
| Original release date | 2004 |
| ISBN13 | 9781403940971 |
| Publishers | Macmillan Education UK |
| Pages | 432 |
| Dimensions | 156 × 234 × 24 mm · 630 g |
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