The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand - Scranton, Annie Pace (Founder) - Books - Kogan Page Ltd - 9781398611054 - August 3, 2023
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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand

Scranton, Annie Pace (Founder)

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The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand

Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2023
ISBN13 9781398611054
Publishers Kogan Page Ltd
Pages 184
Dimensions 233 × 156 × 13 mm   ·   288 g
Language English  

See all of Scranton, Annie Pace (Founder) ( e.g. Paperback Book )