Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits - Dr Rachel Lawes - Books - Kogan Page Ltd - 9781398607644 - March 3, 2023
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits 2 Revised edition

Dr Rachel Lawes

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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits 2 Revised edition

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2023
ISBN13 9781398607644
Publishers Kogan Page Ltd
Pages 360
Dimensions 156 × 235 × 25 mm   ·   540 g
Language English  
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