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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
256 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | August 3, 2022 |
ISBN13 | 9781398606487 |
Publishers | Kogan Page Ltd |
Pages | 288 |
Dimensions | 156 × 234 × 20 mm · 444 g |
Language | English |
See all of Nancy Harhut ( e.g. Paperback Book and Hardcover Book )