Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Nancy Harhut - Books - Kogan Page Ltd - 9781398606487 - August 3, 2022
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Nancy Harhut

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.


256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2022
ISBN13 9781398606487
Publishers Kogan Page Ltd
Pages 288
Dimensions 156 × 234 × 20 mm   ·   444 g
Language English