Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies - Eleonora Cattaneo - Books - Kogan Page Ltd - 9781398606401 - March 3, 2023
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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Eleonora Cattaneo

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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2023
ISBN13 9781398606401
Publishers Kogan Page Ltd
Pages 360
Dimensions 234 × 155 × 21 mm   ·   538 g
Language English  
Editor Cattaneo, Eleonora

See all of Eleonora Cattaneo ( e.g. Paperback Book and Hardcover Book )