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Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Pontus Wadstrom
Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Pontus Wadstrom
Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.
256 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 3, 2022 |
ISBN13 | 9781398604827 |
Publishers | Kogan Page Ltd |
Pages | 256 |
Dimensions | 234 × 155 × 25 mm · 390 g |
Language | English |