Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power - Kevin Ryan - Books - Palgrave Macmillan - 9781349495580 - December 9, 2014
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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power 1st ed. 2014 edition

Kevin Ryan

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power 1st ed. 2014 edition

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

252 pages, 234 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 9, 2014
ISBN13 9781349495580
Publishers Palgrave Macmillan
Pages 238
Dimensions 244 × 158 × 20 mm   ·   362 g
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