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Principles of Marketing: Scandinavian Edition 3rd edition
Parment, Anders, Ph.D.
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Principles of Marketing: Scandinavian Edition 3rd edition
Parment, Anders, Ph.D.
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and d
552 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 23, 2020 |
| ISBN13 | 9781292354996 |
| Publishers | Pearson Education Limited |
| Pages | 552 |
| Dimensions | 269 × 200 × 21 mm · 1.02 kg |
| Language | English |
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