Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing - John O'Shaughnessy - Books - Taylor & Francis Ltd - 9781138971387 - November 26, 2015
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Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing 1st edition

John O'Shaughnessy

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Competitive Marketing (RLE Marketing): A Strategic Approach - Routledge Library Editions: Marketing 1st edition

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

766 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138971387
Publishers Taylor & Francis Ltd
Pages 766
Dimensions 453 g
Language English  
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