The Dark Side of CRM: Customers, Relationships and Management - Bang Nguyen - Books - Taylor & Francis Ltd - 9781138803329 - September 4, 2015
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The Dark Side of CRM: Customers, Relationships and Management 1st edition

Bang Nguyen

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The Dark Side of CRM: Customers, Relationships and Management 1st edition

The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.

322 pages, 17 black & white illustrations, 13 black & white tables, 17 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 2015
ISBN13 9781138803329
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 161 × 236 × 18 mm   ·   504 g
Language English  
Editor Canhoto, Ana Isabel
Editor Nguyen, Bang
Editor Simkin, Lyndon (University of Coventry, UK)

See all of Bang Nguyen ( e.g. Paperback Book and Book )