Tell your friends about this item:
Brand Breakout
Nirmalya Kumar
Our customers say:
Add to your iMusic wish list
Brand Breakout
Nirmalya Kumar
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
272 pages, 15 figures, 11 black & white tables, 2 black & white halftones
| Media | Books Book |
| Released | June 13, 2013 |
| ISBN13 | 9781137276612 |
| Publishers | Palgrave Macmillan |
| Pages | 256 |
| Dimensions | 163 × 237 × 28 mm · 453 g |
Show all
More by Nirmalya Kumar
More from this series
See all of Nirmalya Kumar ( e.g. Hardcover Book , Paperback Book and Book )