Marketing Plans: A Complete Guide in Pictures - McDonald, Malcolm (Cranfield School of Management) - Books - John Wiley & Sons Inc - 9781119943136 - February 3, 2012
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Marketing Plans: A Complete Guide in Pictures

McDonald, Malcolm (Cranfield School of Management)

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Marketing Plans: A Complete Guide in Pictures

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.

168 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 3, 2012
ISBN13 9781119943136
Publishers John Wiley & Sons Inc
Pages 176
Dimensions 244 × 171 × 15 mm   ·   314 g
Language English  
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