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UnBranding: 100 Branding Lessons for the Age of Disruption
Scott Stratten
UnBranding: 100 Branding Lessons for the Age of Disruption
Scott Stratten
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would-be customers.
320 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | December 8, 2017 |
ISBN13 | 9781119417019 |
Publishers | John Wiley & Sons Inc |
Pages | 320 |
Dimensions | 237 × 163 × 30 mm · 510 g |
Language | English |
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