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The New Rules of Marketing and PR 6th edition
Scott
The New Rules of Marketing and PR 6th edition
Scott
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.
448 pages
Media | Books Book |
Released | July 31, 2017 |
ISBN13 | 9781119362418 |
Publishers | John Wiley & Sons Inc |
Pages | 448 |
Dimensions | 230 × 154 × 38 mm · 544 g |
Language | English |
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