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The Human Brand: How We Relate to People, Products, and Companies
Chris Malone
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The Human Brand: How We Relate to People, Products, and Companies
Chris Malone
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
208 pages, Illustrationsstrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 19, 2013 |
| ISBN13 | 9781118611319 |
| Publishers | John Wiley & Sons Inc |
| Pages | 208 |
| Dimensions | 229 × 158 × 19 mm · 378 g |
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