The Business of Healthcare Innovation - Lawton Robert Burns - Books - Cambridge University Press - 9781108749060 - March 12, 2020
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The Business of Healthcare Innovation 3 Revised edition

Lawton Robert Burns

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The Business of Healthcare Innovation 3 Revised edition

This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.

516 pages, Worked examples or Exercises; 4 Halftones, black and white; 192 Line drawings, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 12, 2020
ISBN13 9781108749060
Publishers Cambridge University Press
Pages 516
Dimensions 246 × 179 × 28 mm   ·   914 g
Language English  
Editor Burns, Lawton Robert (Wharton School, University of Pennsylvania)
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