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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Marcus Collins
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Marcus Collins
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
352 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 11, 2023 |
ISBN13 | 9781035020010 |
Publishers | Pan Macmillan |
Pages | 304 |
Dimensions | 242 × 163 × 30 mm · 508 g |
Language | English |
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