Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations - Sudhir Rana - Books - Taylor & Francis Ltd - 9781032269146 - September 5, 2022
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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations

Sudhir Rana

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Promotional Practices and Perspectives from Emerging Markets - Advances in Emerging Markets and Business Operations

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

292 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 5, 2022
ISBN13 9781032269146
Publishers Taylor & Francis Ltd
Pages 274
Dimensions 666 g
Language English  
Editor Rana, Sudhir (Fortune Institute of International Business, New Delhi, India)
Editor Raut, Sachin Kumar
Editor Shrivastava, Avinash K (International Management Institute, Kolkata, West Bengal, India)

See all of Sudhir Rana ( e.g. Hardcover Book )