Multimodality and Social Interaction in Online and Offline Shopping - Routledge Studies in Multimodality - Gitte Rasmussen - Books - Taylor & Francis Ltd - 9781032255910 - September 29, 2023
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Multimodality and Social Interaction in Online and Offline Shopping - Routledge Studies in Multimodality

Gitte Rasmussen

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Multimodality and Social Interaction in Online and Offline Shopping - Routledge Studies in Multimodality

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.


300 pages, 1 Tables, black and white; 161 Line drawings, black and white; 11 Halftones, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2023
ISBN13 9781032255910
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 453 g
Language English  
Editor Rasmussen, Gitte
Editor Van Leeuwen, Theo