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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
Yves Caseau
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
Yves Caseau
The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.
288 pages, 15 Line drawings, black and white; 15 Illustrations, black and white; 15 Line drawings, b
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 6, 2022 |
ISBN13 | 9781032225012 |
Publishers | Taylor & Francis Ltd |
Pages | 226 |
Dimensions | 253 × 178 × 22 mm · 476 g |
Translator | Markham, Gail |