The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer - Yves Caseau - Books - Taylor & Francis Ltd - 9781032225012 - May 6, 2022
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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer

Yves Caseau

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The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer

The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.


288 pages, 15 Line drawings, black and white; 15 Illustrations, black and white; 15 Line drawings, b

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 6, 2022
ISBN13 9781032225012
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 253 × 178 × 22 mm   ·   476 g
Translator Markham, Gail

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