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The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media Second edition
Paul Borgese
The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media Second edition
Paul Borgese
The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | February 15, 2010 |
ISBN13 | 9780982618516 |
Publishers | Full Court Press |
Pages | 255 |
Dimensions | 165 × 17 × 235 mm · 548 g |
Language | English |