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Export Strategy
Subhash C. Jain
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Export Strategy
Subhash C. Jain
This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.
268 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 24, 1989 |
| ISBN13 | 9780899302768 |
| Publishers | ABC-CLIO |
| Pages | 268 |
| Dimensions | 156 × 234 × 16 mm · 557 g |
| Language | English |
