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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stewart Ross
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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stewart Ross
Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.
175 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 21, 1986 |
| ISBN13 | 9780899301631 |
| Publishers | ABC-CLIO |
| Pages | 175 |
| Dimensions | 154 × 11 × 230 mm · 426 g |
| Language | English |
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