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The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
336 pages, index
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 1, 1996 |
ISBN13 | 9780875846514 |
Publishers | Harvard Business Review Press |
Pages | 336 |
Dimensions | 165 × 233 × 26 mm · 666 g |
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