Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War - Reinhold Wagnleitner - Books - The University of North Carolina Press - 9780807844557 - November 18, 1994
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Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War New edition

Reinhold Wagnleitner

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Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the Second World War New edition

Argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, Reinhold Wagnleitner shows that’Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.

367 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 18, 1994
ISBN13 9780807844557
Publishers The University of North Carolina Press
Pages 392
Dimensions 156 × 235 × 25 mm   ·   658 g
Language English  
Translator Wolf, Diana

See all of Reinhold Wagnleitner ( e.g. Paperback Book )