Rethinking Marketing: Towards Critical Marketing Accountings - Douglas T Brownlie - Books - Sage Publications Ltd - 9780803974913 - January 19, 1999
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Rethinking Marketing: Towards Critical Marketing Accountings

Douglas T Brownlie

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Rethinking Marketing: Towards Critical Marketing Accountings

This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

288 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 19, 1999
ISBN13 9780803974913
Publishers Sage Publications Ltd
Pages 288
Dimensions 156 × 234 × 16 mm   ·   430 g
Editor Brownlie, Douglas
Editor Saren, Michael
Editor Wensley, Robin
Editor Whittington, Richard

See all of Douglas T Brownlie ( e.g. Paperback Book )