Rethinking Marketing: Towards Critical Marketing Accountings - - Books - Sage Publications Ltd - 9780803974906 - December 30, 1998
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Rethinking Marketing: Towards Critical Marketing Accountings

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Rethinking Marketing: Towards Critical Marketing Accountings

This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 1998
ISBN13 9780803974906
Publishers Sage Publications Ltd
Pages 288
Dimensions 156 × 234 × 19 mm   ·   540 g
Editor Brownlie, Douglas
Editor Saren, Michael
Editor Wensley, Robin
Editor Whittington, Richard