Primal Scenes of Communication: Communication, Consumerism, and Social Movements (Suny Series in the Philosophy of the Social Sciences)

Proposes a new theory of communication called "comparative media theory."

Primal Scenes of Communication argues that the materiality of communication media constitute social relations and that social relations should be understood as "technology-identity complexes." This theory is employed to characterize consumer society, and the social movements that criticize consumer society, as a unique epoch of communication.