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New Directions in International Advertising Research - Advances in International Marketing
Taylor
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New Directions in International Advertising Research - Advances in International Marketing
Taylor
Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
296 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 26, 2002 |
| ISBN13 | 9780762309504 |
| Publishers | Emerald Publishing Limited |
| Pages | 296 |
| Dimensions | 156 × 234 × 17 mm · 592 g |
| Series Editor | Cavusgil, S. Tamer |
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