The Handbook for Focus Group Research - Thomas L. Greenbaum - Books - SAGE Publications Inc - 9780761912538 - January 8, 1998
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The Handbook for Focus Group Research 2nd Revised Ed. edition

Thomas L. Greenbaum

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The Handbook for Focus Group Research 2nd Revised Ed. edition

As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

280 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 8, 1998
ISBN13 9780761912538
Publishers SAGE Publications Inc
Pages 280
Dimensions 230 × 155 × 19 mm   ·   446 g
Editor Greenbaum, Thomas L.
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