Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman

Sarah Hyndman

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Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman

Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.

144 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	January 28, 2016
ISBN13	9780753557235
Publishers	Ebury Publishing
Pages	144
Dimensions	165 × 218 × 15 mm · 512 g
Language	English