Go To Market Strategy - Lawrence Friedman - Books - Taylor & Francis Ltd - 9780750674607 - June 18, 2002
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Go To Market Strategy 1st edition

Lawrence Friedman

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Go To Market Strategy 1st edition

Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.

294 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 2002
ISBN13 9780750674607
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 157 × 232 × 21 mm   ·   600 g
Language English  
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