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Cross-Cultural Behaviour in Tourism 1st edition
Reisinger, PhD, Yvette
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Cross-Cultural Behaviour in Tourism 1st edition
Reisinger, PhD, Yvette
Illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation. This book provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies.
368 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 27, 2002 |
| ISBN13 | 9780750656689 |
| Publishers | Taylor & Francis Ltd |
| Pages | 368 |
| Dimensions | 157 × 233 × 25 mm · 544 g |
| Language | English |
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