CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work - Merlin Stone - Books - Kogan Page Ltd - 9780749436964 - June 14, 2002
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CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

Merlin Stone

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CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

480 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 2002
ISBN13 9780749436964
Publishers Kogan Page Ltd
Pages 480
Dimensions 200 × 257 × 47 mm   ·   1.70 kg
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