Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots - Takahito Moriyama - Books - University Press of Kansas - 9780700633418 - August 26, 2022
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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots

Takahito Moriyama

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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots

The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.

264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 26, 2022
ISBN13 9780700633418
Publishers University Press of Kansas
Pages 264
Dimensions 230 × 151 × 18 mm   ·   400 g
Language English  

See all of Takahito Moriyama ( e.g. Paperback Book )