Ground Wars: Personalized Communication in Political Campaigns - Rasmus Kleis Nielsen - Books - Princeton University Press - 9780691153049 - February 5, 2012
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Ground Wars: Personalized Communication in Political Campaigns

Rasmus Kleis Nielsen

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Ground Wars: Personalized Communication in Political Campaigns

Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate.

256 pages, 11 line illus. 1 map.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 5, 2012
ISBN13 9780691153049
Publishers Princeton University Press
Pages 256
Dimensions 152 × 235 × 23 mm   ·   482 g
Language English  

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