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The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Nir Vulkan
The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
Nir Vulkan
Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.
240 pages, 9 line illus.
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | March 30, 2003 |
ISBN13 | 9780691089065 |
Publishers | Princeton University Press |
Pages | 240 |
Dimensions | 240 × 164 × 24 mm · 516 g |
Language | English |
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