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Kids as Customers: A Handbook of Marketing to Children
James U. McNeal
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Kids as Customers: A Handbook of Marketing to Children
James U. McNeal
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272 pages, 10ill.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 1, 1992 |
| ISBN13 | 9780669276275 |
| Publishers | Lexington Books |
| Pages | 272 |
| Dimensions | 160 × 233 × 24 mm · 566 g |
| Language | English |
See all of James U. McNeal ( e.g. Hardcover Book )