Powerful Principles for Presenters: Tips for Public Speakers Using Proven Communication Techniques from Commercials, Television, and Film Professionals

Powerful Principles for Presenters is the textbook used at New York University and Cornell University in Batt Johnson's public speaking class. It features proven communication techniques from commercials, television, and film professionals and explains their effective use for anyone. This helps you lose any self-consciousness, gain confidence, and deliver your message with as much power as politicians, actors, broadcasters, high profile business executives, and other public speakers seen in the media. When you can speak well you make your points clearly and effectively, convince and motivate others to action, and gain the competitive edge. This information is offered for the first time in one easy-to-read reference book for busy individuals without time to read a large volume the day before an important speech or presentation. This book is interactive-it identifies common problems for public speakers and offers immediate solutions. Each chapter has a workbook section to help you improve your skills, identify action steps, and measure your results. When you apply these simple, proven tips and techniques you will become a more powerful communicator delivering speeches that roar."The style of Batt Johnson's book makes me feel that I amworking directly with a coach." Dr. Carol Robbins-Director, Off-Campus College, Cornell University "The next best thing to learning from Batt Johnson inperson is what you've got in your hands. He's a mastercommunicator, and this is a great guide to his technique." LisaNapoli-Internet Correspondent, MSNBC-TV "This book is an exhaustive how-to guide which willprovide a primer for the rookie and an effective refresher forthe seasoned veteran." Rapheal M. Prevot Jr.-LaborRelations Counsel, National Football League "As a financial professional, the tips have provedinvaluable in the art of 'friendly persuasion.' " JohnKrysko-Financial Planner