Fashion Marketing - Oelkers, Dotty (Developing Educational Solutions) - Books - Cengage Learning, Inc - 9780538435642 - February 21, 2003
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Fashion Marketing New edition

Oelkers, Dotty (Developing Educational Solutions)

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Fashion Marketing New edition

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

304 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 21, 2003
ISBN13 9780538435642
Publishers Cengage Learning, Inc
Pages 304
Dimensions 215 × 276 × 12 mm   ·   626 g
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