Wharton on Managing Emerging Technologies - GS Day - Books - John Wiley & Sons Inc - 9780471361213 - May 9, 2000
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Wharton on Managing Emerging Technologies

GS Day

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Wharton on Managing Emerging Technologies

An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

480 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 9, 2000
ISBN13 9780471361213
Publishers John Wiley & Sons Inc
Pages 480
Dimensions 162 × 243 × 39 mm   ·   708 g
Language English  
Editor Day, George S.
Editor Schoemaker, Paul J. H.
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