Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Kotler, Philip (Northwestern University) - Books - John Wiley & Sons Inc - 9780471268673 - March 11, 2003
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Kotler, Philip (Northwestern University)

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.

224 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2003
ISBN13 9780471268673
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 221 × 151 × 22 mm   ·   498 g
Language English  
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