Enterprise Marketing Management: The New Science of Marketing - Dave Sutton - Books - John Wiley & Sons Inc - 9780471267720 - July 4, 2003
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Enterprise Marketing Management: The New Science of Marketing

Dave Sutton

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Enterprise Marketing Management: The New Science of Marketing

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

224 pages, Illustrations, map

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2003
ISBN13 9780471267720
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 159 × 234 × 22 mm   ·   463 g
Language English  
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