Kellogg on Integrated Marketing - D Iacobucci - Books - John Wiley & Sons Inc - 9780471204763 - November 29, 2002
In case cover and title do not match, the title is correct

Kellogg on Integrated Marketing

D Iacobucci

Price
$ 44.49

Ordered from remote warehouse

Expected delivery Feb 26 - Mar 11

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.

314 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 29, 2002
ISBN13 9780471204763
Publishers John Wiley & Sons Inc
Pages 336
Dimensions 164 × 244 × 31 mm   ·   553 g
Language English  
Editor Calder, Bobby J. (Kellogg School of Management, Northwestern University)
Editor Iacobucci, Dawn (University of Arizona, Tucson, AZ)

See all of D Iacobucci ( e.g. Hardcover Book )